Why is something as cool as NumXL (almost) free?

Early on, NumXL started as freeware to entice early adopters (i.e. users) to use our product(s) and help us gain visibility, gather information and feedback from our users to further improve the product, and position our product competitively from other providers.

As the product grew in coverage, we opted to introduce the commercial version of NumXL. Nevertheless, we continue to offer our users several core functionality features for free as part of the NumXL Lite version.